How They Started Global Brands Lots of us have ideas we think would make great businesses Most of us never do anything with those ideas But for those that do a world of opportunity awaits them This book is about people who acte

  • Title: How They Started: Global Brands
  • Author: David Lester
  • ISBN: 9781854584472
  • Page: 352
  • Format: Paperback
  • Lots of us have ideas we think would make great businesses Most of us never do anything with those ideas But for those that do, a world of opportunity awaits them This book is about 21 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand From Adidas and Apple to Sony and Swatch, we reveal hLots of us have ideas we think would make great businesses Most of us never do anything with those ideas But for those that do, a world of opportunity awaits them This book is about 21 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand From Adidas and Apple to Sony and Swatch, we reveal how some of the world s biggest international businesses got of the ground, and those very first steps taken by their founders How soon after they started did they venture overseas Following on from the hugely successful How They Started, this next volume How They Started Global Brands Edition takes the question one step further and asks How do you turn an idea in to a global business

    • Best Read [David Lester] ☆ How They Started: Global Brands || [Science Fiction Book] PDF ✓
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    • thumbnail Title: Best Read [David Lester] ☆ How They Started: Global Brands || [Science Fiction Book] PDF ✓
      Posted by:David Lester
      Published :2019-01-10T06:08:03+00:00

    One thought on “How They Started: Global Brands”

    1. ADIDAS= Emphasis on innovation and constant improvement since the start. Pioneers when it came to customizing shoes for needs of different sports. Also pioneers of sports-personality endorsement. Major success story= Brand Adidas used almost universally in the OlympicsPizza Hut= On opening night, they gave away free pizza to spread WOM.Strength= strong network of franchisers. Franchisees open store with their own cash (Pizza Hut provides ingredients, equipment, training & brand), so rapid ex [...]

    2. كتاب شيق للذين يريدون ان ينطلقوا بأعمالهم يعطي حافز و قوة دفع قوية لكل من يريد ان يصبح شيء مهم في المستقبللكن الكتاب يحوي على كم كبير من الارقام و سرد طويل، و في بعض الأحيان يصاب القارئ بالملل لهذا يستحق ٣ نجوم.و أليكم بعض الإقتباسات من بعض الشركاتاديداسيعتبر طاقم اديداس ثاني [...]

    3. At the end you relies every good restaurant you love is owned by Pepsi . And no matter how far your dream is at the end another big company will buy it from you and make it about money . But it’s lovely to know how all these big company started with just a small idea and humble steps .

    4. When you have a book written by a number of contributing authors, proofreading becomes essential. Consistency in standard of writing is also lacking. The chapter on Hilton Hotels, in particular, reads like an extended press release.

    5. A book of interesting little businesses and the way they started out and grown into global brands. It is interesting that some of the brands have already evolved into something else.

    6. no depth in their analysis, just superficial offers more valuable information.Nice idea to collect those, but the analysis sucks

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