Propaganda Bernays honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies Noam Chomsky The conscious

  • Title: Propaganda
  • Author: Edward L. Bernays
  • ISBN: 9780970312594
  • Page: 232
  • Format: Paperback
  • Bernays honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies Noam Chomsky The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society Those who manipulate this unseen mechanism Bernays honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies Noam Chomsky The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays 1891 1995 , pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed engineering of consent During World War I, he was an integral part of the U.S Committee on Public Information CPI , a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would Make the World Safe for Democracy The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon Observations on a National Disorder.

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    One thought on “Propaganda”

    1. Bernays argues that the manipulation of public opinion is necessary for a stable and well functioning society. I found just about every paragraph of this book to be disturbing especially considering how much power and influence he had during his lifetime - remembered as "the father of public relations". Five stars because this is the kind of stuff you aren't taught in history class."THE systematic study of mass psychology revealed to students the potentialities of invisible government of society [...]

    2. This is a brief little instruction manual on the usage of propaganda, primarily as a public relations tool for businesses and corporations. Here propaganda has two goals: molding the minds of the public so as to teach or 'improve' them as they cannot govern themselves, or improving their relationships with the business sector.The political usage of propaganda is only briefly discussed, but here the ideas are so commonly used as to be obvious. Every pollster and kingmaker worth his Super-PAC mone [...]

    3. I give this book no stars because it is a chilling read into the virtual manifesto of who some have labeled as the "father of modern public relations." In this book, Bernays hails 'the engineering of consesnt,' as new and glorious process that has been enabled with the advent of new and technological innovation. With such tools, as Bernays argues, it will be easier and more necessary to augment the minds of the masses in order to seperate the realm of politics and social life. The 'engineering o [...]

    4. The fact that I am struggling to come up with a rating for this book, because I feel extremely ambivalent about its contents, doesn't mean it is not a book that shouldn't be read. It's an extremely important history book for anyone interested in how society really works

    5. There's nothing quite like this. An absolutely unapologetic argument in favor of propaganda as the key tool available to the elite who form the "invisible government" directing the course of modern society. Published in 1928, the book is an attempt to rehabilitate "propaganda" as a nece3ssary and ultimately benevolent part of a democratic society. While that attempt failed in the narrow sense--it was running an uphill battle in the wake of WW I with Hitler and Stalin just down the road--Bernays [...]

    6. "THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. [] They govern us by their qualities of natural leadership, their ability to supply needed ideas and by [...]

    7. نحن نعتقد أننا نملك حرية الإرادة المطلقة، حرية إختيار ما نريد وقتما نريد. كما أننا بارعون في تقديم أسباب منطقية لتصرفاتنا. لكن توقف قليلاً ماذا أكلت على مائدة الإفطار هذا الصباح؟ بالطبع لم يكن على مائدتك خروف محشي! وماذا عن طراز ثوبك، هل هو نفس الطراز الذي كنت تلبسه قبل عام من [...]

    8. This book was originally published in 1928, with a new edition in 2005 with an added introduction by Mark Crispin Miller, professor of media studies at NYU, known for his writing on American media and his activism on behalf of democratic media reform. It's quite possibly the best part of this book, which gives the basic tenants of the positive and negative aspects of propaganda since its first use in World War I. These basic tenants boil down to the disturbing but not unknown means by which "pub [...]

    9. Bernays is popularly known (sometimes in competition with Ivy Lee) as the "father of public relations," and PROPAGANDA is a large part of why. It's a wholly enthusiastic and spirited call for business leaders and politicians of the 1920s to shape the mind (singular, not plural) of the masses. I suspect that it's the sheer shameslessness of Bernays's attitude toward his subject that is the reason contemporary critics like Mark Crispin Miller, Neil Postman, and Stewart Ewen keep discussing him. (N [...]

    10. Edward Bernays' book Propaganda is about public relations (PR). Bernays invented PR, but in this book it is called by a more honest name: 'propaganda'. In the old days, propaganda just meant what modern-day PR means: advocating on behalf of an organization (or government or business) and explaining and justifying the institution to the public.Here are some choice quotes from Bernays' book:The conscious and intelligent manipulation of the organized habits and opinions of the masses is an importan [...]

    11. In a modern mass democracy, the elite cannot force the serfs to accept unpopular or unproven ideas. Therefore, the elite has the problem of governing the rabble in a mass democracy.So, the elite promotes and shapes information to influence the desires of the masses - thereby garnering the consent of the governed. The masses may even believe themselves to be the source of societal, economic or political change.I think the takeaway for you is to consider the role of information in a society and wh [...]

    12. "Propaganda will never die out. Intelligent men must realise that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos."Propaganda is a loaded term. And not many associations we have with it today are positive - it makes us think of politicians trying to get your vote, companies trying to get your purchase. But in Propaganda, Edward L. Bernays examines the origins and functions of a concept that he sees as the fundamental part of ba [...]

    13. I didn`t believe Propiganda was real till I read this easy to read Book on Controling human beings minds Withouth their Knowledge. This book is the most powerful book on mind control of the masses ever allowed to be seen by the public. It is a tool all governments and Cororations aspire to. It is all about Controling others without their knowledge. The writer I feel was a sociopathic if not psychopathic manipulator, people like this writer are why we are killing off one anotherp another great bo [...]

    14. You'll hardly find anything new in this book. Well, the author's opinion may surprising to a certain extent. He's one of the fathers of PR (a term he used instead of propaganda, because the latter word had acquired some negative connotations after the War) and he seems steel confident that propaganda is an absolutely necessary tool in a democratic society. His honesty and apparent naiveness are what make the book worth reading. He shows how propaganda is and must be used in business, politics, e [...]

    15. Potpuno je neverovatno da je jedna ovako važna knjiga štampana u tiražu od samo 150 (sto pedeset) primeraka u izdavačkoj kući Ammonite. Edvard Bernajs, koji se smatra ocem propagande i odnosa s javnošću, objavio ju je u Njujorku 1928. godine, a ovo je, koliko je meni poznato, prvi i jedini prevod ovog naslova na srpski jezik. Pravi kuriozitet predstavlja činjenica da je Bernajs ovu knjigu, čiji je podnaslov "Stvaranje javnog mnjenja", pisao ne kao teoretičar ovog fenomena, već kao čo [...]

    16. Bernays came to my attention through Adam Curtis' fascinating documentary The Century of the Self. I wanted to learn more, so I picked up this book. Mostly, these are quaint reflections on the rise of public relations in American commerce in the post-WWI period. Mixed in, however, are some disturbing truths on the power of propaganda to control the masses. "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. [...]

    17. If you want to begin to understand the world for yourself you have to see how others have inculcated their ideas into you through mass media and other forms of cultural and political rohipnol. It's important to understand your own psychic vulnerability and to realize how much energy is put towards keeping your mind shuttered. As long as you're stuck in the pre-manufactured paradigms reality will be determined by those who don't have your best interests at heart. Reading books like this is a good [...]

    18. This book is a classic for a writer who basically innovated the craft of advertisement as we know it today. Being Freud's nephew, he took his uncle's teachings of human psychology to come up with these fresh ideas, hence it's pretty interesting to see the underlying linkage between the teachings of the two men.As any other classic, you don't expect something you're not already familiar with, after all the art of propaganda has advanced a lot in unfathomable ways at the moment but it's nice to se [...]

    19. A manuscript expounding the dubious virtue of a de facto paternalistic dictatorship--nonetheless asserted by the author as being benevolent and democratic--in which its presumed inherently incompetent and chronically uninformed members are taken by the proverbial hand in everything they do by invisible authority figures utilizing ubiquitous propaganda. It's a work of propaganda (on propaganda itself also) that strongly reminded me of that ancient other work of propaganda on the definition of an [...]

    20. It is amazing how relevant this book still is, despite being published in 1928. It’s more about public relations, government, and marketing than it is about selling. I read it off an old, terrible, scanned PDF, and was thrilled to see it finally reprinted for modern consumption. This book goes deep in to the public psyche–the consciousness of the masses. Bernays depicts public society as a dangerous, irrational collective that requires manipulation in order to function in a democratic manner [...]

    21. I dunno about this. On one hand, yes propaganda has proved to be extremely effective in molding public opinion and purchasing patterns. On the other it only works in very specific scenarios and is quite limited in what can be accomplished. The book is very outdated. Nowadays we get exposed to propaganda and counter propaganda constantly. At this point, a good propaganda campaign is something that is necessary. Without it, any idea will be crushed by their opponents propaganda. I would say read t [...]

    22. Indeed as the author said: "propaganda will never die out". Even though this book was written many decades ago, its contents are still very much relevant today albite with more modern means. Concise and very informative.

    23. Edward Bernays was one of the founders of modern public relations and the namer of the art. He forthrightly called this book about the profession Propaganda, for he wanted to combat the bad connotations the term propaganda had accumulated even by the 1920s. Bernays considered public relations to be an unfortunately necessary euphemistic synonym. He preferred to focus on the propagate root of propaganda and considered the activity a value neutral tool that could be used for good as well as harm.T [...]

    24. A lot of this book makes it seem really sensible and practical to use propaganda in the way described, like it's hard to argue that it's the incurable evil that it seems to generally be felt to be, like there isn't a coherent replacement for how we'd manage society without it, and I feel like that might be a mildly unsettling reaction but I can't really justify it.

    25. I will never make decisions the same after reading this chilling playbook exposing the scientific molding of the public mind from the perspective of Edward Bernays, Father of Propaganda and nephew of Sigmund Freud. I would suggest reading his essay, “The Engineering of Consent” before taking the dive into this book and decide if you can stomach the sinister elements of molding mass thought. He walks us through the history, development, and industry impact of propaganda with various first per [...]

    26. The subject of this book is not only very interesting but for important. In a perfect world the masses would be more aware of all the ways in which it is manipulated. The trouble with this book is it is written more for the purpose of propagandizing propaganda than going into detail of the methods used. Much of the book is lists and empty sentences where Bernays manages to say very little if anything of substance. The first two paragraphs are perhaps the best two of the book:"The conscious and i [...]

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