You May Also Like Taste in an Age of Endless Choice From the best selling author of Traffic a brilliant and entertaining exploration of our personal tastes why we like the things we like and what it says about us Everyone knows his or her favorite co

  • Title: You May Also Like: Taste in an Age of Endless Choice
  • Author: Tom Vanderbilt
  • ISBN: 9780307958242
  • Page: 260
  • Format: Hardcover
  • From the best selling author of Traffic, a brilliant and entertaining exploration of our personal tastes why we like the things we like, and what it says about us Everyone knows his or her favorite color, the foods we most enjoy, and which season of House of Cards deserves the most stars on Netflix But what does it really mean when we like something How do we decide whFrom the best selling author of Traffic, a brilliant and entertaining exploration of our personal tastes why we like the things we like, and what it says about us Everyone knows his or her favorite color, the foods we most enjoy, and which season of House of Cards deserves the most stars on Netflix But what does it really mean when we like something How do we decide what s good Is it something biological What is the role of our personal experiences in shaping our tastes And how do businesses make use of this information Comprehensively researched and singularly insightful, You May Also Like delves deep into psychology, marketing, and neuroscience to answer these complex and fascinating questions From the tangled underpinnings of our food choices, to the dynamics of the pop charts and our playlists, to our nonstop procession of thumbs and likes and stars, to our insecurity before unfamiliar works of art, the book explores how we form our preferences and how they shape us It explains how difficult it is, even for experts, to pinpoint exactly what makes something good or enjoyable, and how the success of companies such as Netflix, Spotify, and Yelp depends on the complicated task of predicting what we will enjoy Like Traffic, this book takes us on a fascinating and consistently surprising intellectual journey that helps us better understand how we perceive and appreciate the world around us.

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      Published :2018-08-15T16:06:47+00:00

    One thought on “You May Also Like: Taste in an Age of Endless Choice”

    1. I picked this book for one reason: Tom Vanderbilt. I absolutely loved his book TRAFFIC, and bought copies to give or lend to other people. TRAFFIC is the sole reason I bought this book in hardback instead of seeing if they had it at the library.Vanderbilt talks in the book about how liking other things predisposes people to want to like something. So, having read and liked his other book influenced me. Would I have liked it less had I known nothing about the author? Probably. If I hadn't known a [...]

    2. Although Vanderbilt includes some interesting anecdotes and studies, he fails to answer the question "why do we like what we like?" Taste, he ultimately admits, is just too complicated to write about. He took me on a journey that led nowhere and left me with more questions unanswered. Perhaps I expected too much from this book.With that being said, Vanderbilt provides some valuable lessons: 1. Resist the urge to "like" and "dislike" objects, instagram photos, people, situations, twitter posts, e [...]

    3. I've been fascinated with taste for a long time, and Vanderbilt, whose previous work Traffic is a must-read for anyone with a commute, collected in this book almost everything I've ever wanted to say about it. He discusses what taste is, where it comes from, how it works, and how it relates to status - plus plenty of other aspects I hadn't thought of, all over such varied domains as food, wine, beer, music, art, film, architecture, pet breeds, and baby names. As you would expect for such a compl [...]

    4. Uma feliz surpresa. Trata de um desafio bem ingrato, explicar porque gostamos do que gostamos, mas que traz muitos bons insights. Discute sobre gosto e status, o que nossas preferências revelam sobre nós, gosto de gosto (sabores e como sentimos), como adquirimos gostos, do que gostamos de ouvir e mais um monte de informação relevante e embasada por pesquisas recentes de cognição. Definitivamente não esperava tanto de um livro e me surpreendeu bem. Um ótimo passeio por como o cérebro fun [...]

    5. Interesting examination of how we define "taste" and how it's been defined in the past. Not a lot of definitive answers about what makes something in "good taste" or "bad taste," but a thorough explanation of those ideas throughout history. Lots of information on how we come to like or dislike certain things, but not many definitive conclusions. It did make me want to go to a fancy cat show in France, though, and the Museum of Bad Art outside of Boston, so kudos to Vanderbilt on that front.

    6. I like books like this. Hard hitting social commentary on what we humans want, like and eventually do, does intrigue me. Tom Vanderbilt proffers evidence and science on how we pick and choose. From judging cats in Paris, to beer tastings, to how Pandora chooses its playlists makes for fun reading. Vanderbilt uses all these examples of what judging takes place every moment, every instant, to illuminate the how and why of our decisions.This work has made me think longer about my food and exercise [...]

    7. I was convinced I would love this book. I love pop-sociology and who isn't at least a little terrified of how good computers have become at predicting what we want? Unfortunately, this book was very, very dry. I can't fault somebody for writing at an academic level rather than one appealing to the masses, but the cover was certainly deceptive about just how much minutia would be discussed about the research of each topic. A friend told me she listened to it on audio, where it felt more like hear [...]

    8. This was an interesting and in-depth analysis of many concepts to do with "liking", including what we like, why we like what we like and why our tastes change over time. I really *liked* (haha) how well-researched it is and how the author is able to explain these concepts by drawing on a wide range of examples where they are relevant (e.g. Netflix recommendations, online reviews, music tastes, craft beer tasting competitions, etc). His discussion moves naturally from one idea to another and inco [...]

    9. For a while I have been interested in what makes people like different things, especially seemingly arbitrary things like names. I was so excited to find a book that focused on just that. Basically what I learned is that likes are so influenced by external factors, categories and associations that it's almost as if you can't be sure that what you like truly comes from you.

    10. Deviates between insightful and poignant assholery. As Mark Twain says, "Anybody can have ideas–the difficulty is to express them without squandering a quire of paper on an idea that ought to be reduced to one glittering paragraph." However, I do feel like I have learnt a few fun facts from this book.

    11. This is a book about why we like what we like. The author explores major areas in which preferences are commonly shared, from food and restaurants, to books, movies, music, beer, and even cats. For me, not all of the areas he discussed were of interest, or rather, they might have been had he not belabored them so much. In addition, I didn’t always find the studies he described persuasive. Basically he concludes that there are lots of reasons we have tastes for one thing or another, and it’s [...]

    12. A broad-ranging look at why we like the things we like. He touches lightly on the philosophy of aesthetics (mostly Kant, Hume, Bourdieu), interviews people in the business of trying to analyze and predict what people will watch on Netflix or listen to on services like Pandora and Echo Nest, and refers to dozens of studies on the psychology and neuroscience of preference.There are lots of fun tidbits. For example, it turns out that while exposure generally tends to make people like paintings more [...]

    13. I picked up this book for two reasons: 1. I had liked his previous book, TRAFFIC, and felt like I learned a lot from it, and 2. I was very curious about how we each develop our individual tastes. A look at the 60+ pages of footnotes, makes it seem like it will be a very scientific book and quite heavy. As I read though it, I was disappointed because while I was hoping for anatomical reasons for why we like or don't like something, the book was all based on marketing and psychological explanation [...]

    14. 3.5 starsThere isn't a whole lot that's new here but this is a well-done, detailed but still accessible introduction to the psychology and sociology of taste. The very thorough notes (placed at the end of the book so as not to make the text too onerous for the casual reader, I imagine) make this a good choice for a student of the subject as well as for the lay reader a bit more interested than average in why we like what we like and how context, exposure, and other people shape our preferences.

    15. Interesting concept. Allows you to delve into why we have certain preferences and the actual complexity of what we might think are simple judgements. The research is fascinating but sometimes I felt like the explanations became too lengthy for my attention span. It's worth reading just for the chapter on ratings on such sites as Netflix, , and . Not necessarily a surprising conclusion, but a deeper look into why we like what we like and hate what we hate.

    16. I like this book. To expand on that (as the book mentions, the why is more elusive), I appreciate that it reminds us to try and verbalize our preferences, that why you prefer something may not have much to do with the thing at all (perception/association), and that you may actually like something with more exposure. Read and ponder your "likes".

    17. I was very much looking forward to this book but got very disappointed. Very unbalanced in subject matter: lots of food, even more about beer, some art. Nothing about fashion, looks, the changing taste for different body types etc. Also almost no evolutionary perspective. Too bad the subject would have been really fascinating.

    18. Really fascinating. From judging beer and cat breeds - and how tastes can influence a style/breed changing - to why you probably love the music of your youth the best - 80's hair bands YEAH! - to how Netflix comes up with what to suggest you watch next, the author has researched extensively and presents his findings in a clear and mostly interesting read.

    19. not as good as his previous book "traffic" but has thoughtful comments and raises interesting questions about current culture.

    20. An engaging and fascinating read. Through interesting anecdotes and compelling interviews Tom Vanderbilt unpacks what it means to like, or dislike, something, and how we come to make such decisions.

    21. I borrowed this book thinking it was going to be about the algorithms that recommend things to us (like YouTube videos and products). While that was mentioned, the book is actually about taste - why do we like what we do?You May Also Like looks at the idea of taste and like by looking at specific areas. There are 6 chapters and each focuses on a different area, namely food, online reviews and recommendations, music playlists, art, beer and cats. There is some overlap between the chapters, but I [...]

    22. If you're drawn to phrases like "Body odor and cheese read differently in the brain" and "The most important decision every human being makes every day is whether to put something in their mouth or not" (I assume this includes a loaded gun), then this book is for you. I listened to the audiobook while getting in my daily Fitbit steps, and overall, I liked it (sorry, couldn't resist) for teaching me things like blue and seven are most people's favorite color and number, and in a blind taste test [...]

    23. I skimmed a few sections (like the lengthy chapter on cat characteristics at cat shows), but all in all this was an interesting read. An "of course" takeaway is that our real taste depends less on what we profess (or click) to "like", as it does on our behavior, so Netflix looks at past viewing behavior most in its algorithm on what to present to you to watch (Hey Netflix, I'd still REALLY like just an alphabetized or otherwise logically organized list of everything on offer, as with a brief des [...]

    24. This book sure has several very interesting points to make about why we like the things we like and how our affect changes over time, but I really struggled to finish it. I think that is mostly because of the seemingly incoherent examples: the story felt a bit like a string of small stories loosely connected by an overarching topic (but not in a good way), rather than an actual well-thought out story line. In addition, I don't think the writing of this book was particularly good. If you're inter [...]

    25. A sprawling but deeply engrossing read on how personal tastes function: why we like the things we like, how tastes intersect with our social identities, and how context-dependent, variable, and ultimately arbitrary those preferences can be. I wish the author had spent more time discussing how the internet has impacted these issues (as the title seems to suggest he will), but I can't really complain about a book that taught me so much. I'll be thinking about my own tastes in the light of this boo [...]

    26. Tom Vanderbilt incorporates research to explain reasons why we like what we like. The information is presented in a reader-friendly manner, so the scientific research does not take away from the fascinating results that were uncovered. For example, the chapter on "How Predictable is Our Taste" provides some interesting explanations. Each chapter has intriguing gems of information that would definitely educate and surprise the reader at the same time. Thank you GoodReads for the book.

    27. Super interesting but a long read, mostly because of just the density of sentences and paucity of explanation. I had to read and reread a ton. Made me feel pretty unintelligent and novice-y. So prepare! But the information is so interesting that I’m glad I read it! Vanderbilt is a wonderful researcher and curious person.

    28. This is a book for readers who like facts, research results and statistics. I enjoyed the beginning of the book where Tom wrote about why we choose what we choose, but as I continued reading I got caught up in the facts and research results. Although many of the chapters had tidbits that I found interesting, this book was not for me.

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